By Guy Marion of Autopilot
Today, more than ever, marketers have many options for reaching consumers online. But not all customer interactions are created equal when it comes to engagement – the companies who are effective at leveraging multiple channels in a personal and genuine way, and who consistently deliver great customer experiences, are building communities of consumers truly interested and engaged in their product.
(Photo courtesy of Autopilot)
To help marketers better understand the benefits of personalization, Autopilot, the easy and visual marketing software for automating customer journeys, surveyed 1,200 U.S.-based consumers to see what their biggest likes and dislikes are when it comes to the when and where marketers are reaching out.
The key finding from the survey? Consumers want to get personal. With a choice between a generic message and a tailored version for something they really needed, a whopping 70 percent of survey respondents said they were likely to respond to a personalized option while only 17 percent said they would respond to a generic offer. In addition, 51 percent of respondents appreciate it when brands market to them personally and incorporate their past choices and browsing history, with 41 percent saying they view these brands as smarter companies.
It’s clear from the statistics that marketers need to up their personalization game if they want to stay ahead of the curve. Using the findings from the survey, Autopilot put together a handy infographic to help brands take their customers on an incredible journey that involves personalization, mutual expectations and great communication: The Love Boat Guide to Customer Engagement. All aboard!
Guy Marion is Chief Marketing Officer at Autopilot, where he spearheads Autopilot’s go-to-market strategy and operations. He has spent the past decade at the forefront of the shift towards all things Cloud & SaaS, having helped grow several enterprise companies into successful businesses. Prior to joining Autopilot, Guy served as Head of Online Sales at Zendesk where he helped rapidly grow Zendesk’s core SaaS business.
The views, opinions and positions expressed within this guest post are those of the author alone and do not represent those of CBS Small Business Pulse or the CBS Corporation. The accuracy, completeness and validity of any statements made within this article are verified solely by the author.