Cassy Murphy is the manager of public relations at Blast! Marketing & PR. She graduated with a Bachelor of Science in communications from Arizona State University and has been in the public relations field in the Chicago area for four years. Blast! Marketing & PR is a full-service public relations and marketing firm with an expertise in the hospitality industry.
Through finding a niche, consistent brand messaging, wise networking, successful social media use and employee training, Murphy has achieved great success. She explains how these areas can make a huge impact on the marketing area for a company if the areas are implemented in a meaningful manner. These simple, yet effective tips can make all the difference to a small business owner who is looking to increase their marketing outreach without having to spend a large amount of money.
(Photo courtesy of Cassy Murphy)
- Find a niche that separates you from the competition and focus on what you are best at. Know who your customer is and offer the best product possible to that target audience.
- Be consistent in your brand messaging. All marketing platforms increase brand presence in different ways. Your email marketing, public relations messaging, advertising, and social media voice should all be synonymous, and ultimately reflect on how you want to be viewed.
- Network and use your connections wisely. Attend networking events or use social media to connect with other like-minded people. Remember that networking is a two-way street. Work on a 10-second elevator pitch and always present a mutually beneficial business relationship.
- Be social on social media. Simply existing on social media these days doesn’t cut it; you have to engage with the consumer and your colleagues. Start a blog with newsworthy content, comment on others’ social posts and always have social media icons easily accessible on your website.
- Take the time to train your employees. They should understand the company inside and out, as they are an extension of your brand.
This article was written by Michelle Guilbeau for Small Business Pulse