Wildfire Marketing, LLC is an agency designed to help clients spread their message and reach their audience using quick, smart and creative tools.
(Photo courtesy of Shae Givens)
Founder and CEO Shae Givens said, “We are a small firm that specializes in content marketing, more specifically — clean design, smart copy and compelling content writing as the main premise behind our attention-getting marketing services. We pride ourselves in our ability to work fast due to our small size, flexibility and agile work environment. We are committed to building powerful tools and campaigns that work. We offer a different approach to the typical agency model. We serve as our client’s tactical team and are their boots on the ground to get the job done.”
Being a small startup, Givens said, “We have a soft spot for startups, entrepreneurs and SMBs, so we understand that they need to get quickly up and running, get in front of their customers and start generating income. We want to help our clients reach their customers at the right time to educate, engage and influence them — before their competition does.”
Wildfire Marketing helps clients build brand awareness and amplify their message through:
- Graphic Design & Content Development
- Social Media Marketing
- Email Marketing Automation (Implementation & Maintenance)
- SEO Strategy
- Website Design & Development
- Public Relations
Givens offers this insight into email marketing.
Why is email marketing automation becoming so popular for small businesses these days?
You might have noticed many ads by MailChimp, Constant Contact and other smaller email marketing automation tools, as they’ve recently started promoting their services to small businesses.
They are becoming such a hot topic these days because email marketing is being seen as a less intrusive way to nurture consumers. Just as social media nurtures consumers, so too does email marketing because a business can send an email once a week (or whatever frequency they choose) to send friendly little reminders and slowly entice the consumer or send product announcements.
Another reason email marketing is less intrusive is that they are required to have an opted-in option for the recipient, due to the CAN-SPAM Act, which prohibits sending an email without the recipient’s permission. I believe the best parts about email marketing are the tracking and reporting tools. As a marketer, you know when a recipient opens an email, clicks on a link, how long they viewed your email, the type of device they used to open your email, etc. You can track the email recipient’s behavior and customize your next email campaign based on their response and interest. If they exhibited behavior that shows they are extremely interested (known as a “hot lead”), you could have your sales staff call them or send a direct email.
Lastly, the automation makes email marketing such a big seller. An email can be scheduled to send out on a particular day and at a specific time. You can also create email triggers (e.g. an email response to a recipient who has clicked on a link to request more information or filed a complaint).
This article was written by Robin D. Everson via Examiner.com for CBS Small Business Pulse.