Content marketing is one of the most popular new trends in marketing today. It doesn’t matter if you’re a small business or a large corporation, it’s been proven time and time again that offering strong content, consistently, can help you improve your marketing reach. For a smaller business however, that usually comes in the form of a company blog, a place where you and your other employees can offer insights into the organization, tips and tricks, helpful advice, behind-the-scenes information and more. It’s a place for you to prove that you’re an expert in your field, and a spot for potential customers to go to get to know you and your organization. If you’ve never had a blog before, or if you aren’t sure where to start, here are some tips that should get you on the right path.
Choose your platform
There are a lot of different blogging sites out there, so it’s important that you do your homework and find the one that’s best for you. If your current business’s website is on WordPress, the easiest way to go is to simply add a blog or post feature on your current site. That way, you won’t have a second website to deal with, and you can keep your customers on your own website, linking to pages and other content within your blog posts. If at all possible, you want to incorporate your blog into your current website, and WordPress is the easiest and most widely used option of them all. You can also look into other platforms like Wix, Weebly or SquareSpace, all of which make hosting a blog very easy. They are all also fairly limited however, in terms of the rest of your website’s presence and future growth, so keep that in mind.
Plan your attack
Now that you’ve got your website set up and you’re ready to start blogging, the first thing you need is a plan of attack. Consider a few important questions as you start writing your blogs. What is the goal of this blog? Is it to get new leads or to build an email list? The purpose of your blog will help dictate the kind of content you’ll be writing. You’ll also want to think about the voice of your blog and determine whether it should be casual or more academic in nature, or how often you’ll truly be able to commit to posting. It’s important to have consistent content, so you’ll want to set aside regular time to write and post blog entries on a weekly basis. Ideally, you’ll want to put something new up on your blog two or three times per week.
Research other bloggers
Another great way to build credibility is to offer external links to other bloggers who are offering similar or companion pieces to the content you will be offering. Spend a little time, and search for other bloggers who are writing on a similar subject or in a similar business. Then, share links and content with each other. Not only will you be building your online presence with more content, but you’ll also help improve your SEO (search engine optimization) rankings on your own site, as links to other blogs helps establish your site as a credible and current website. However, you’ll want to do more than just offer a list of links on your page. Instead, link to actual content within your blog posts, discuss what other bloggers are talking about and use your blog as a hub for information about your industry.
This article was written by Deborah Flomberg of Examiner.com for CBS Small Business Pulse.