The modern marketer is the jack of all trades. He or she has to be genuine, willing to build relationships, be open-minded and willing to work hard, because marketing is such a competitive field.
For those willing to go above and beyond, the field of marketing can be substantially rewarding both financially and emotionally. Long gone are the days of the marketer sitting in the office on the phone trying to pull in business. The modern marketer needs to be out in the world trying to make those personal connections and also using technology as a broad range to bring in more business.
There are many attributes which make a modern marketer successful.
Modern marketers get out there and meet people. There is no better way to connect with people than face-to-face interaction. Networking leads to additional face-to-face interaction, which means the potential for business growth, not only for the modern marketer, but also for the clients of the modern marketer.
Be a connector
A modern marketer pays it forward. If the modern marketer cannot help out in certain situations, he or she can assist to find the right connection so that help is still offered. For example, if the modern marketer is asked to oversee and run an event, but is unable due to a previous commitment, the modern marketer will help to find another high quality marketer who is able to oversee and run the event. Not only will the client be impressed, but the newly hired marketer will appreciate the referral and may reciprocate it in the future.
Be a listener
Listening is imperative to a successful relationship with clients. A modern marketer listens carefully and asks questions that will help to make sure the business relationship is successful and prosperous. It is important that the modern marketer and client are on the same page and continue to stay on the same path throughout the business relationship.
Social media and technology are crucial to the modern marketer’s success. Being connected by using a variety of methods will help modern marketers increase their reach in terms of their business scope.
News savvy pro
Keeping up to date with what is going on in the world is important for the modern marketer. Being educated about trends and the top news helps to keep the modern marketer on top of his or her game. Competition is stiff within the marketing realm, and those who have working knowledge of what is going on in the world will have a competitive edge when trying to attain new business.
This article was written by Michelle Guilbeau of Examiner.com for CBS Small Business Pulse.