Regardless of what industry you work in, if you plan to do business in the 21st century, you need a solid web presence. Since it has been shown that 89 percent of consumers use a search engine before making a purchase, one way to establish your company on the web is through search engine optimization. Google and Bing have never publicly revealed exactly how its algorithms rank the various sites they index, so therefore, entrepreneurs don’t need to engage the services of an expensive SEO specialist to increase their site’s search engine friendliness.
Make people happy
Just as your small business will never get off the ground if you provide subpar customer service, having a poor reputation among Google’s users will see your company’s website relegated to Google’s back pages. By cultivating a culture of customer satisfaction within your company, you will in turn be rewarded with positive consumer reviews. Consistent positive feedback on sites like Yelp and TripAdvisor will let all the big search engines know that yours is a brand that can be trusted.
Present your business well to the online world
If you went to the trendy new restaurant in town and noticed that the door was difficult to open, the entryway was slippery and the service was mind-bogglingly slow, you probably wouldn’t go there again. If your website has a cluttered layout, ridiculously long load times and lacks basic information about your business, online shoppers are unlikely to return. Do as this Entrepreneur article recommends, and make sure your company’s website is easy to use, fast and includes all the information that any customer would need to buy your products or use your service.
Go mobile or go home
On February 25, 2015, Google announced that it would begin factoring in a website’s mobile-accessibility in determining its overall ranking. This means if your company’s website is a nightmare to run on a mobile browser, you’re going to lose serious ground with the world’s biggest search engine. If you don’t know the first thing about building a mobile website or an app, that’s okay. Mozilla and Google offer handy how-to guides for newbies, and if doing it yourself still seems too daunting, you could always avail yourself of the services of a top-flight mobile web development company like Fueled.
Make some videos
According to this Small Business Computing piece, consumers are 64 to 85 percent more likely to purchase a product after they see it in action via an embedded video. This shouldn’t come as a surprise for anyone who grew up in the era of OxiClean and the ShamWow. Text and images are great for selling products, but video is absolutely phenomenal. All you need to make a brief product or service demo video is a free afternoon, a smartphone with a decent camera and a YouTube account. Have fun, get creative with it, and you never know, your humble little video may become the next viral sensation.
This article was written by Mario McKellop of Examiner.com for CBS Small Business Pulse.