Billy J. Runyan is a broker and salesperson at Windermere Prestige Properties and has earned the Certified International Property Specialist (CIPS) designation. Runyan is a very active salesperson with hundreds of buy-sell transactions including most every type of auction, property and land rights. His background was first in retail business and expanded into a number of Chicago suburbs. From there, Runyan held numerous positions including operations VP in manufacturing, VP of sales in a professional sound company, hotel VP, CFO in a charter airline company, travel magazine publisher and restaurateur.
Runyan recommends the following five tips for small business owners to be successful in sales and business.
(Photo courtesy of Billy Runyan)
What are the top five things small businesses can do to be successful in the marketplace in terms of sales?
- Be on top of your game, aware of everything, always. It’s not just good enough to be there most of the time, you must excel at watching the game as it’s played. My most shocking moment was when I left others in charge and returned to find the entire inventory gone. Yes, all of it!
- Simply be the best there is at what you do, every time. If you think you’ve got it covered, do it again and be better this time. Go ahead, figure it out. It’s your j-o-b!
- Never stop pushing forward. Watching what is on the horizon and what’s coming next week, next month and next year is up to you. Nobody else is even looking.
- Sweat every detail no matter how small. If you think you could have done it better, figure out a way to go back and make that last customer the first new one to get the new extras. My best promotion was calling back clients to give them a refund when I found another store had undersold me. It made customers for life and didn’t cost anything compared to advertising.
- Don’t ever give up and never stop counting. You must put on an ‘I never stop’ image, and always project the future to your clients and your employees. You must count everything that happens twice, thrice and make sure you pay attention to those who contribute the most, clients and employees. There is no such thing as an overpaid employee, there are only under-performing ones.
This article was written by Michelle Guilbeau of Examiner.com for CBS Small Business Pulse.