The Importance Of Corporate Giving: How To Incorporate Charitable Giving Into Your Business

By Lisa Tomasi of YouGiveGoods

It’s well known that people want to work for companies that care. As more and more millennials enter the job market, it has become increasingly important for companies to offer engaging, innovative corporate giving programs. Companies big and small are moving away from the one-time giving program that typically runs in the fall or around the holidays, and are looking to create a year-long culture of giving back. Offering employees the opportunity to give back and volunteer throughout the year helps to attract the best talent, retain valuable employees, increase employee morale, and create a positive work environment.

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lisa tomasi headshot The Importance Of Corporate Giving: How To Incorporate Charitable Giving Into Your Business

Lisa Tomasi
(Photo courtesy of Lisa Tomasi)

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Incorporating a charitable giving program into your business does not have to be difficult. Here are some ways to get started:

 

Keep It Local

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Look within your community and you might be surprised to discover many wonderful charitable organizations right in your own backyard. Ask for employee feedback about what causes and local charities are close to their hearts. Consider food pantries, boys and girls clubs, battered women’s shelters, homeless shelters, diaper banks and animal shelters.

 

Use Technology

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Emerging technologies are available that enable you to engage busy employees at a time and place most convenient to them. You can do an entire giving event online or incorporate it into a physical event for maximum participation. Using an online component allows you to engage all your employees at multiple locations, including contractors, off-site and part-time employees.

 

Make It Fun

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Use social media to create excitement and encourage employees to do the same. Gamify your program by creating a friendly contest and measure results in real time. Get top management involved in the fun to show that the giving program is an important part of the corporate culture at all levels.

 

Celebrate Your Success

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Have a goal and make it measurable. When your initiative is complete, share the results with employees and convey the impact the company has collectively made on the community. Recognize individual employees who showed extra effort, leadership, creativity and just plain enthusiasm. Finally, celebrate a job well done with a volunteer event at the charity or a simple party at the office.

Your company’s giving program is not only good for employees and the community, but also for your brand, as it shows your company is a positive, visible part of the community.

 

Lisa Tomasi is the CEO and President of YouGiveGoods, an e-commerce giving site.

The views, opinions and positions expressed within this guest post are those of the author alone and do not represent those of CBS Small Business Pulse or the CBS Corporation. The accuracy, completeness and validity of any statements made within this article are verified solely by the author.

 

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