Sales professionals often tout the benefits of selling a product about which they are passionate. Believing in your product allows you to convey a genuine enthusiasm about the product and its benefits, which comes across to consumers. Customers can tell if salespeople are not being genuine about their products, which can result in limited sales. To perfect your sales pitch and increase your chances of successfully making a sale, it helps to study your own buying habits.
Your own beliefs influence your buying habits
When you are buying anything, from big ticket items such as a home or a car to everyday items such as breakfast cereal, your personal beliefs often influence your decisions. It is likely that your prospective clients are the same. If you were buying a new car, and the salesperson was not enthusiastic about its features, you would probably be less likely to buy the car. Anthony Iannarino, sales expert and founder of The Sales Blog states, “If you don’t believe in your product or service, if you are not passionately head over heels in love with what you do, you won’t really do what is necessary to succeed in sales. You won’t really do what is necessary to help your company grow its client base and its revenues.”
Effective sales are about problem solving
Every product or service is essentially aimed at providing a solution to a client. Therefore, effective sales pitches usually take the form of a dialogue rather than a pitch. Forbes.com recently published an article titled, “7 Tips for Crafting an Effective Sales Pitch,” by Jacquelyn Smith. She states, “Your goal is to get the prospect’s attention and agreement to have an engaged conversation about how you can help them with something specific.” If you are invested in your product or service, then you can confidently explain to consumers how it will assist them in meeting a need. If you are not, then your claims may come across as mere lip service.
Salespeople who truly believe in what they are selling are often more effective than those who don’t. One of the ways in which you can be more effective in selling your product or service is to take stock of how passionate you are about it, and use this to convey your message to prospective customers in a sincere manner.
This article was written by Alaina Brandenburger of Examiner.com for CBS Small Business Pulse.