Business to business sales and marketing is a whole different animal than the work that’s done when you’re trying to reach out directly to consumers. With B2B work, you should focus on creating lasting, long-term relationships with other companies that share your values, as well as have a good match with your products or services. It may take more effort, but the rewards for your business in the long run will be great. Make sure you follow these tips for some great B2B strategies.
This article was written by Gillian Kruse of Examiner.com for CBS Small Business Pulse.