Mobile Payments Update: Near Field Communication, Apple Pay & Tokenization To Take The Forefront

The article content is provided with our sponsor, Bank of America Merchant Services.

By the end of 2017, the install base of smartphone users around the world will exceed 50%.[1] By 2019, that number is expected to reach 59%.[1] By the end of this year, mobile payment volumes could reach $250 billion.[2]

 

Purchases made on a phone (browser and in-app)

It’s no surprise that mobile commerce — or m-Commerce — has grown so large. The speed and convenience of mobile devices will continue to expand this area. In fact, there could be 650 million mobile shoppers by the end of 2016.[3]

Younger users will likely drive this growth, since 40% of 16- to 24-year-olds said they use a mobile device to shop online each month.[3] This age group is actually the least likely to use a personal computer to shop as opposed to a mobile device[3], so the shift to mobile in this group seems more significant than that seen in other age groups.

However, the experience of using an app to make a purchase will continue to evolve. Starbucks® now allows customers to order and pay for coffee using their app. Customers merely enter the store, pick up their order without waiting in line and are automatically charged when they walk out. Pizza Hut® also features an app that lets customers place orders, as well as find local deals.

In those examples, the payment component of the customer experience becomes diminished — in fact, almost invisible. This allows the merchant to create a seamless experience for their customers.

 

Read the full report (PDF) from Bank of America Merchant Services.

 

[1] Forrester Research World Mobile And Smartphone Adoption Forecast, 2014 To 2019 (Global). [https://www.forrester.comForrester+Research+World+Mobile+And+Smartphone+Adoption+Forecast+2014+To+2019+Global/fulltext/-/E-RES118252]

[2] PWC, Dialing up a Storm: How Mobile Payments Will Create the Most Signi cant Revenue Opportunities of the Decade for Financial Institutions. [https://www.pwc.com/us/en/ nancial-services/publications/viewpoints/assets/fs-viewpoint-mobile-payment-revenue-opportunities.pdf]

[3] M-Commerce: Analyzing the Progress of Mobile Commerce and Pro ling Mobile Shoppers, GlobalWebIndex, 2015. [http://www.globalwebindex.net/blog/gwi-insight-report-m-commerce]

 

To learn more about the EMV and how it affects your business, review http://merch.bankofamerica.com/emv-resource-center or contact a Bank of America Merchant Services business consultant.

 

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