You finally took the plunge and started your own business. It’s a huge step and one that comes with a great deal of excitement, but also a great deal of worry. As this Entrepreneur article notes, you need to start branding and then build up that brand. Your brand is your business identity, and how people look at you and think about you in a competitive marketplace. That’s why it’s so crucial to spend the time to really build up that brand and to ensure that you’re being seen in the right light by all your potential clients. Here are a few ways to start building up your personal brand.
Leverage your social media
LinkedIn, Facebook, Twitter, Pinterest and all the other social media platforms can be key to building your brand. It’s an excellent place to network with people from all over the world and to help spread word of all your latest offerings and achievements. Have a speaking engagement coming up? Share that on social media. Offering some new services? Share that on social media. Write a new blog post? Share it, and share it often. Make sure you take the time to select the social media that will work best for your target market, as platforms such as Pinterest have a vastly different market than LinkedIn.
Create custom content
Creating custom content, such as a blog, can be a great way to expose your brand to online viewers. Think of your blog as the foundation to your brand. This is the place where people will start to discover you and what you offer to the marketplace. You can easily build a blog for free these days, so there really is no excuse to not have one. Simply take the time to post substantial, consistent posts and you’ll have followers and fans in no time. If you don’t know what to write, think of behind-the-scenes or informative posts relating to your product or service that readers wouldn’t get anywhere else. These are the types of posts that quickly get attention and can be very valuable to your readers.
Connect with other entrepreneurs
From women in business lunches to professional seminars to small business-owners organizations, there are lots of ways to network in your field. Make sure you attend as many networking events as possible. Have a strong business card to hand out and keep a positive and friendly communication going with everyone there. Networking events are a fabulous way to meet other professionals in the industry, and you can really work on building your own brand. It’s especially helpful when you meet people that are in the same industry as you, but offer slightly different services. This opens up opportunities for referrals as they will immediately think of you for the position when asked for something you do, but they don’t.
This article was written by Deborah Flomberg of Examiner.com for CBS Small Business Pulse.