When people think about brands, they often think of major international companies like Coca-Cola or designers like Cole Haan or Ralph Lauren. However, you don’t have to be a multibillion dollar company to have a brand. Your small business has a brand, which is the collection of everything associated with your company — logos, colors, customer service experiences and company mission. Your brand tells your customers what makes you different from your competitors and what you promise to deliver as your product or service. Do you know what your brand is?
This article was written by Gillian Kruse of Examiner.com for CBS Small Business Pulse.