What you can and cannot use in your advertisements, products and other aspects of business can be confusing if it’s public knowledge. Many aspects of pop culture are so ingrained in our way of life that we don’t really remember where they came from, but they were often created by a person or business for a specific function. Copyright is important for business, assuring people’s ideas and creations aren’t taken from them and used by other companies, but it must also be balanced with consumer needs and what is practical. Make sure you understand the basics of copyright law and public domain, and keep your business safe.
This article was written by Gillian Kruse of Examiner.com for CBS Small Business Pulse.