This article is provided in partnership with Constant Contact.
Email marketing is a great way for small businesses to engage customers between visits, drive traffic to their websites and physical stores, and, of course, drive sales. But increasing the amount of emails you send doesn’t equal more sales. Instead, be smart about the frequency of your emails and, most importantly, the content in them. Below are four examples of promotional emails and tips that win and retain customers, courtesy of our friends over at Constant Contact.
Example 1: Offer something of value
French goods store La Provence is a great example of how to use exclusive, members-only offers to entice more customers to subscribe to your email. They’ll also be more likely to share those great offers with their friends who, in turn, will be inspired to sign up.
Example 2: Eye-catching images
Images are one of the most important ingredients for a compelling email and Treat Cupcake Bar is a great example of this. This email features eye-catching images of its mouthwatering cupcakes to motivate readers to sign up for a decorating class.
Example 3: Send emails on a consistent basis
Finding the right email frequency can be a delicate balance based on your industry and customers. A good rule of thumb is no more than once per week with once a month being the sweet spot for many small businesses. For example, retail store No Rest for Bridget sends a “Shop It First” email every Monday that subscribers look forward to opening to see the store’s newest arrivals.
Example 4: Multipurpose emails
Tie in your email marketing with events happening at your store. Rose & Dove specialty gift store inspires readers to go beyond the inbox and come into the store.
There are lots of ways to use promotional email to engage customers, entice them to come into your store, take you up on your offers, and spread the word about your business. By combining eye-catching images with terrific must-have-now promotions that are sent on a consistent basis, you can’t help but attract more customers.
This article was written by Michelle Guilbeau via Examiner.com for CBS Small Business Pulse.
For more information on email marketing, visit Constant Contact.