Reaching out to your customers takes the efforts of both your sales and marketing teams. Even if you only have one employee for each of these roles, make sure that these two people are on the same page and communicating with each other. This communication will ensure that your customers are receiving the same messages clearly from anyone they interact with. Unifying your sales and marketing departments may mean you need to educate your people on the importance of the two roles, and establish a plan to help them work together.
This article was written by Gillian Kruse of Examiner.com for CBS Small Business Pulse.