Sheryl Raskin is the founder of Out There Creative Media, a full-service communications firm that specializes in building a business presence for clients using traditional and digital media, coupled with customized strategic outreach. Raskin has gleaned her successful broadcasting career to build a boutique public relations firm that is highly specialized in target markets for businesses and individuals in beauty, fashion, art, food, lifestyle, entertainment, law and tech industries. Raskin offers these expert marketing tips for small business owners.
(Photo courtesy of Sheryl Raskin)
“When starting a new or small business, it is essential to budget for a professional PR or marketing agency to build your brand and start a buzz. For years, people have been writing and asking for tips on this topic, but the truth is that you should leave your PR and marketing to a professional. Success for your business and the proper PR or marketing pro is based on years of relationships and processes that have proven positive.”
“There aren’t enough hours in the day to do another full-time job on top of your responsibilities as a jewelry designer, restaurant owner or attorney. When is the last time someone asked you if you could drill and fill a tooth yourself or fly your own plane? Everything does not convert to DIY. leave the PR and marketing pros to do the best work for you. The results will be astounding,” said Raskin.
Sheryl’s tips for small businesses to follow before contacting a PR and marketing professional:
- Make sure that you have a business plan. Your business plan is the backbone for marketing and PR goals.
- Know your audience and think about where you can best reach them.
- Create five key message points about your business, and communicate them through personal networking.
- Think about what is unique about your backstory, goods or service.
- Keep your social media profile up to date.
This article was written by Robin D. Everson of Examiner.com for CBS Small Business Pulse.