For a small business, recruiting can take a lot of time and effort, and if the quality of the candidate pool isn’t up to snuff, it can waste a lot of time. Symmetry Financial Group, an insurance marketing agency, put an end to unproductive interviews by utilizing a tool called ZipRecruiter to help narrow the candidate pool. ZipRecruiter is a job search resource that compiles data from many leading job boards, and allows companies to better organize their job search. Symmetry Financial Group Executive Vice President Edward Pritchett expands on how the tool has allowed the company to streamline its recruiting practices.
(Photo courtesy of Edward Pritchett)
An easier search
Symmetry Financial Group was founded on the principle of creating a work-life balance for insurance professionals, so the company is all about working “smarter.” Its earlier recruiting practices were time consuming with room for improvement. Pritchett states, “Before ZipRecruiter, we were using 11 different boards and sites, both free and paid, to pull together applicants. With ZipRecruiter, we were able to pull all that into one portal, meaning my HR director didn’t have to get stuck looking through all the disconnected info. It saved her a tremendous amount of time, which then allowed us to spend more time on the phone actually talking to potential candidates.” He also mentions that ZipRecruiter allowed the company to keep notes on certain candidates in one spot, which provided a great resource when making follow up calls.
A better candidate
Another way in which Symmetry Financial Group successfully utilized ZipRecruiter was by creating better job descriptions to attract candidates that were more likely a good fit for the job. “Any company, small, medium or large, is looking for the best talent. You need employees who know your culture, know your system and know how you do business to be evaluating the potential new people coming into the organization. ZipRecruiter allows us to have those multiple people look at a candidate and decide if (s)he’s the right fit,” says Pritchett. He noted that the tool allows each member of the interview chain to access notes taken by others, so informed decisions can be made at each level. It also allows companies to tailor their job descriptions so candidates have a better idea of whether or not they will be a good fit for the company. Pritchett mentions that while the talent pool has not diminished as a result of ZipRecruiter, more candidates are making it to the final interview stage.
If your company is spending large amounts of time on the recruiting process, you may want to investigate using technological tools to streamline the search. By landing better prospects, you will be more likely to find the right employees for your organization, cutting down on the costs of hiring and training.
This article was written by Alaina Brandenburger for Small Business Pulse