Erik Mason is the CEO and founder of RYSE Marketing & Communications. The company started out of several personal and professional developments that were running in parallel and converged. This convergence made him take a look at how to vastly improve the overall marketing and communications continuum.
(Photo courtesy of Erik Mason)
“The evergreen discussion of integrated marketing and communications and the associated definition was often so disconnected in terms of how the concept, strategies and tactics melded together as they very rarely seemed to mesh properly. Further, there were a number of ways in which what seemed like highly evolved marketing and communications specialties could evolve yet again and provide even greater value to the roles they play within a given organization to help burnish the reputation that marketing is not just an operating cost that adds to the overhead, but can actually make a clear impact on bottom line performance,” said Mason.
RYSE Marketing & Communications was originally intended to serve the outdoor and lifestyle industries across a range of vendor types including resorts, snow and water sports such as skiing and surfing, cycling, clothing, etc. They have recently expanded into other areas of service and now cover B2B, including agencies, management consulting, high-tech, medical devices and retail and consumer products.
“For us it’s about re-igniting if not creating for the first time a high level of passion that people can and should have for how marketing and communications can help grow their businesses, and better serve their customers. This is a central tenet of our philosophy for creating Inspired Brands™ for our clients,” said Mason.
“We create these market disrupting platforms for our clients through a range of just about every specialty imaginable, but for us our wheelhouse is brand development, public relations, social media marketing and content marketing. The reason we dedicate so much focus here is because these four sides of the ‘marketing box’ really are the anchor points for all other marketing activities such as e-mail and direct marketing, events, speaking opportunities and many other efforts.”
This article was written by Robin D. Everson of Examiner.com for CBS Small Business Pulse.