It may seem like it’s not worth it to blog these days, however you may be surprised how much benefit you can get from keeping a constantly updated blog. It’s a wonderful way to reach new customers and a strong tool for keeping customers engaged between purchases. In addition, if you’re looking to bridge that gap within your market share, or if you’re looking to network inside your community, blogging is a great way to make those connections. Here are a few things to keep in mind as you sit down to your keyboard to start writing.
You don’t need to reinvent the wheel
There are a lot of ways to use existing content in new blog posts. Whether you link to your own old content or simply browse the web to find related content, and then link to it, you can repurpose old writing for future blog posts in many different ways. You can take a few minutes to tailor your own older work to a new audience and you’ll breathe new life into your own writings. In fact, many people who read the new copy will not even have read the older content, so it will seem new to them.
Customers love to see the inner workings
One of the most important reasons for starting a blog for your business is to give your customers the insider view of what you do. People love feeling like they’re on the inside of an organization or that they have the inside scoop. Give your customers that great personal attention by using your blog to offer a behind the scenes look at something within your product line or services offered. Show them how it’s made, what it takes to brainstorm a new concept or how many people work on each individual project. People love getting that inside look at an organization, and it’s one of the biggest reasons people follow blogs in the first place.
When the going gets tough, hire help
If you’re not savvy in the ways of writing content for the web, you may be surprised at how many eager young writers are out there searching for work. You can find a lot of journalism graduates looking to add content to their portfolios, which means they’re perfect for helping you tell your company’s story. You’ll also find that many of these eager writers are great at the research needed to write strong web content. Scripted offered several excellent suggestions of questions to ask applicants to make sure you hire the perfect writer for your company.
This article was written by Deborah Flomberg of Examiner.com for CBS Small Business Pulse.