3 Ways Content Marketing Can Help Grow Your Small BusinessAn effective content marketing campaign can help customers weed out unwanted information and stay engaged with fresh, relevant content.
Name Protection: How To Register A Trademark For Your Small BusinessEntrepreneurs getting their brand off the ground need to protect their interests by registering trademarks for their business and products.
3 Things To Know About Maintaining Your Small Business's Facebook PresenceFacebook is a valuable tool to promote sales and events, share in real-time with customers, and reach out to a larger audience.
Should You Hire A Graphic Designer For Your Small Business?Image counts, regardless if your business is glitzy or gritty. A graphic designer can pay off big dividends with their creations.
Write Recession Preparation Into Your Small Business PlanSince it’s impossible to precisely forecast a period of economic downturn, it’s best to be prepared with an excellent business plan.
Company Tone: Getting Your Ghostwriter To Speak In Your VoiceWhen hiring a ghostwriter to create brand appealing content for your business, seek out someone with the same intended voice.
Be Yourself: How Personal Branding Can Help Your BusinessAs you draw up your business plan, give some attention to your personal brand.
5 Ways To Encompass All Aspects Of a Successful Business Marketing CampaignIsabelli Media Relations CEO and founder Janet Isabelli Wilkerson creates client relations by resonating emotionally with customers.
Entrepreneur Brings Excitement To Marine Education With Contemporary BrandingFriends With Fins Entertainment Founder Jaclyn Friedlander established a small business that creates educational materials for kids.
Building A Reputation: Small Business Creates Excellent Brand RecognitionSojourn Salon & Spa Co-owner Michael P. Lusk created a brand by focusing on social media and giving back to the community.
Millennials: Rock The Boat For RetailersSpringbot Co-Founder and CEO Brooks Robinson explains how to appeal to the diverse generation of consumers born between 1981 and 1997.
Pop-Up Shop In Historic Boston Hotel Is A Collaboration With Mutual BenefitsThe Lenox and Beekman 1802 Owners Josh Kilmer-Purcell and Brent Ridge are successfully building their brands together.