Write Recession Preparation Into Your Small Business PlanSince it’s impossible to precisely forecast a period of economic downturn, it’s best to be prepared with an excellent business plan.
Company Tone: Getting Your Ghostwriter To Speak In Your VoiceWhen hiring a ghostwriter to create brand appealing content for your business, seek out someone with the same intended voice.
Be Yourself: How Personal Branding Can Help Your BusinessAs you draw up your business plan, give some attention to your personal brand.
5 Ways To Encompass All Aspects Of a Successful Business Marketing CampaignIsabelli Media Relations CEO and founder Janet Isabelli Wilkerson creates client relations by resonating emotionally with customers.
Entrepreneur Brings Excitement To Marine Education With Contemporary BrandingFriends With Fins Entertainment Founder Jaclyn Friedlander established a small business that creates educational materials for kids.
Building A Reputation: Small Business Creates Excellent Brand RecognitionSojourn Salon & Spa Co-owner Michael P. Lusk created a brand by focusing on social media and giving back to the community.
Millennials: Rock The Boat For RetailersSpringbot Co-Founder and CEO Brooks Robinson explains how to appeal to the diverse generation of consumers born between 1981 and 1997.
Pop-Up Shop In Historic Boston Hotel Is A Collaboration With Mutual BenefitsThe Lenox and Beekman 1802 Owners Josh Kilmer-Purcell and Brent Ridge are successfully building their brands together.
Building A Brand: Business Brings Inspired, High Style Fashion To L.A.Korovilas Designer Maria Korovilas talks about her fashion line and the passion behind it.
Company Branding Made Easier With Superstar EndorsementVirginia Black Decadent American Whiskey Founder Brent Hocking teams up with superstar Drake on his latest line.
Trademark Infringement: Retailer Entrepreneur Battles Fraudulent Website To Keep Reputation & BrandBikini Luxe Founder Candice Galek was able to reclaim her brand and customer loyalty, both stolen by a fake company.
Company Converges Personal & Professional Development To Meet The Marketing Demands of Small BusinessesCEO Erik Mason of RYSE Marketing & Communications helps entrepreneurs find a high level of passion for their marketing plan.